Good morning Super Bowl fans or fans of reaching large groups of customers while they are swilling beer by the gallons and eating soggy potato chips.
Have you ever thought about advertising on the Super Bowl, but you were afraid to because it costs too much? Well, I always did and besides from a TV ad that we ran for AT&T promoting Personal Network, I didn't have the money.
However, I had this idea to advertise on SuperBowl.com, but couldn't pull the trigger due to our budgeting process while at Harrisdirect. I guess I'm not the only one who thinks that if you can't beat 'em (or spend it), join 'em on the .com site. Check out this article on Click Z today entitled Advertisers Extend Super Bowl Buys Online.