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This was just great. And you're right. You DO need to stand out among the crowd while simultaneously making everyone feel as if they're special.
Staying current in a very trend-loving environment is more difficult however. While it's good to get your info from the Wall Street Journal, I don't think that most people come close to feeling the pulse of marketing without using conventional methods. With more time it's easier to find ways with which to keep up.
That would be my question to you: how does one stay so dang current without seeming bland or too much inside the box?

Funny thing about the Wall Street Journal, about once per week the publish some information that is really cutting edge. That's how I found out about Rollyo.

Eric

I agree your idea liza... in mentioning that matter..

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