Mary and I just returned from eating dinner at the best restaurant in Chester, NJ - Redwoods. Just as I was getting ready to relax and maybe play some computer games, I decided to open my mail and what did I find? A letter from my local services provider Sprint who is renaming their company Embarq. I have to tell you the name itself conjures up a certain memory of my stomach virus from last week.
As part of the Sprint/Nextel merger, they are spinning off their local and long distance into a separate company that will trade on the NYSE. It will be managed by former AT&T Wireless CEO Dan Hesse, who if memory serves me correctly, is the architect of Digital OneRate calling plan which launched the current pricing schedule of a bucket of minutes. Unfortunately, for Dan he did not get the best results out of his brand agency because the name should make most consumers sick to their stomach and their logo conjures up memories of cheap paper airplanes. Coincidentally the agency's name is Salt as in the salt poured into the open wound of a company that is being split off from their wireless division. Finally, adding to the sickness in my stomach is the use of green in the logo. ' Nuff said.