The marketing team at Symantec put together a great site to highlight the dangers of phishing through a fun interactive movie found at www.safetytown.com. They created a movie that plays in a mythical movie theater in Safety Town complete with a popcorn counter where you can download screen-savers and music, plus of course purchase Norton's 2006 Internet Security. On a side note, the movie is not that bad, but what I like the most is the overall design and the message they are promoting.
Phishing is a pretty bad problem on the internet these days especially for financial services companies. In fact about 2 years ago my COO at Harrisdirect Mike Hogan told me "in a few years we won't be able to use email, so figure something out!" Phishing is when your credentials are stolen by either sending out a fake email with links to a site where you try and log in with your actual password and ID or even worse, the URL is hidden on the clicks and you end up on one of these sites. In fact, I saw presentations where they had screen shots of sites where these stolen credentials were bought and sold. BTW - the site in question was busted up by the FBI. Don't believe me - check out this link from Chase.com
The more you know about phishing the better off you'll be and if you can learn about it in a fun interactive way, so much the better. Personally, I want to see what happens in the movie.