Lots of good articles out there today and a couple of old ones I didn't write about.
- Leading off is Bill Tancer over at Hitwise, who tracked searches of Barry Bonds versus Babe Ruth and guess what? The Babe still rules when it comes to search activity. I wish Bill would humor me and check out the Pennsylvania Senate Race.
- Charlene Li my favorite Forrester Analyst and the one that I was saddened not to see at the NY conference last week, looks at how much her corporate blog was worth. Charlene blurted out in a forum that her blog could be associated with $1 million worth of revenue, but as she points out, that's how much she thinks it is worth to the company due to increased revenues from the client base. I think she discovered for herself what i figured way back when in the post What Came First The Chicken or the Blog.
- Top 50 Online Advertisers according to ClickZ. Vonage continues to pour money down the toilet with their unending advertising spend. while Financial Services advertisers make up a lot of the top 50 spenders.
- Google is launching a web competitive version of Excel. This was announced by the Wall Street Journal but more information can be found over at Google Blogoscoped.
That's it for Marketing Rapid Fire.