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Some good thoughts Eric. However, I'm fully confident that it will take another 3 years before my organization adopts RSS. Who would've thought that ad agencies are so slow at adopting new technology.

Shig,

Keep plugging away. Start with PR and whatever competitive analysis you have.

Eric

Company-wide changes are nearly impossible here, but I'm trying to start with my immediate group. Generally, when big changes happen, it's because they are mandated by the client - change or we'll fire you kind of thing.

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