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This is so true, and exactly what happens. But I have a couple of comments.
1) philosophical: internet _should_ and wants to be held to a higher standard, because it can and should be able to provide a better environment for all consumers. This is the promise of cluetrain, that in a nutshell says, that markets are conversations, and internet can facilitate those conversations. Consumers react well to open markets, and deliberately visit them to source opinions, views, suggestions, and make informed purchases.
2) practical: internet guy should replace trad gal.

Colin

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