I saw this post entitled ZeFrank Nails it Again over at Jason Calacanis' blog and I thought to myself, why bother? Why should a successful video blogger have to move over to main stream media (MSM)? As Jason writes "Will someone give this guy a 30 minute slot on f-ing TV already." I also started thinking about Amanda Congdon and her departure from the popular video blog, Rocketboom (link purposely withheld because it is not the same without Amanda) and what her future might lead to. I'm sure a lot of people are pulling for her to land on MSM, but I keep thinking why? Why should popular video bloggers, podcasters, and the like want to end up on MSM?
I often test things out on my wife to see what she thinks. She is not glued to the internet like I am, but is very net and PC savvy. When I showed her the controversy over Amanda leaving she was unimpressed. When a cool video comes along or I show her a page with a tremendous amount of visitors she often says "how do these people have the time?" As a final test, I watch my parents and my in-laws stick like glue to the evening news and the Weather Channel. That's when I start to think, is the whole world so different? You know there are a ton of people that still turn to TV and newspapers for the main news source and often they are older.
I had a district manager at AT&T in Vance LaVelle's consumer calling card division who was often at odds with the rest of the organization. I'd often say that David W. was in a basketball court shooting hoops wondering why everyone isn't here instead of playing baseball. And, that's what I think about when people write, when is MSM media going to pick up a guy like Zefrank? You know what they won't and I don't think that is so clueless on their part. The people that love him and Amanda are online viewers and are the same people that get their news from the internet.
They should keep plugging away without the constraints of TV. Sure, they may be missing some dollars right now, but my gut tells me that in the long run they'll be better off. See with more broadband penetration and younger people that don't view the Evening News with Walter Cronkite as their only source, the mass population will join these already built internet celebrities. People will join the community rather than move it back to TV. I don't think they should want to move over to MSM, they instead should wait for the masses to join them.
P.S. No Jason I'm not trying to pick a fight nor am I being overly negative!!