I've been having a lot of fun lately with Second Life. The only person I couldn't convince that it is worth spending any time on was my brother in-law who is a big time coder and CTO. Recently, my favorite conversation was with my friend Bart S. who did see the value in having a 3D showroom, but didn't think enough of main stream would participate and he's probably right over the short term. However, there are a ton of people making money in Second Life as this Reuters article points out called Second Life development shops pull in big business.
The development shops that a big company can pay to design an island, shop, or building are cashing in big time. And, I think it is well deserved because I've tried constructing items in Second Life and it is a pain. Sure, I can make a brick wall, but playing around with scripting and coding is way past the amount of time I can afford. That's why I'm trying to enlist my friend Chip B. to look around and see how we can make some cash. According to the article, the developers were planning on averaging $80K in revenues for the 4Q with a median of $18K. Even if that is inflated (self-reported survey data always is), that is still some serious cash that should only grow.
Someone is making money in Second Life. Right now, you can exchange L$272 for US$1 and in the last 24 hours over $650K was spent in Second Life. Me, I'm just looking to set up shop and have some of my clients over for a meeting. Just to get their feet wet in social marketing, that is until Chip and I can figure out something.