I saw this post from LeeAnn Prescott from Hitwise called Google Blog Search Surpasses Technorati and I thought well, that's nice but not very relevant at least not based on my experience. What was most interesting was that Blogger is slip sliding away, but that was it. I filed the post in my mind as interesting, but not relevant. Nothing against Hitwise, but what my experience shows is to optimize posts for organic search on good old Google.com and not worry about blog search. Maybe that explains why the site isn't more popular but as I've written before I focus on content, not traffic. I use Technorati for tagging because, well tags are awesome ways of directing people to your site and I don't want to ignore the blogosphere. Anyway, I thought this was dead until I got this email in my junk mail folder:
The recent data suggesting that Google Blog Search had surpassed Technorati received a lot of hype, so we took a look at our data to see if it showed the same results. We found that Technorati continues to hold a significant lead over Google Blog Search in terms of unique visitors and have a post about the findings on the Compete.com blog today. Please check out the post to see the numbers. We would be happy if you want to link to or write about our post, but either way we thought this would be an interesting read for you.
Thanks a lot. Andy Kazeniac
So it seems the Technorati folks by way of Compete are fighting back on the data. Only difference is that I have as much interest in this fight as watching the battle between two Olympic basketball teams going at each other for the bronze medal. Blog specific search is great when you just want to focus on what is being said on blogs only, but if the blogosphere continues to grow, won't the end game be just plain search. If you have a good blog and write your posts, it will show up in regular search and opens you up to more audience. Seriously, the #1 source I have for traffic is Google.com and so it should be for you. Technorati versus Google Blog Search is like the band that was playing in the parking lot at Giants Stadium during Springsteen's Rising Tour shows in 2003. Great if you are near the lot, but me , I was just there for the Boss.