A few months back I received a message via MyBlogLog inviting me to check out Outpost-Earth. Usually the messages I receive are people who enjoyed reading my post and sent me an encouraging message. This time, I realized that Outpost-Earth was a blog directory, but aside from the typical one I've joined in the past, I could see that my posts might actually get on their homepage and I might actually get some traffic.
When you just start out with your blog the first thing you discover is that the only people that really read your blog are friends and family. I once had a fellow blogger tell me that whenever she made a new post she emailed her list; while that is a good strategy, it kind of defeats the purpose because it is a one time traffic hit. So, your next step to get traffic is to join a series of blog directories and get yourself listed in the major search engines. Again, all good strategies, but what I've found is that you see very little return for your time invested. That is until I actually tried Outpost-Earth. (BTW for more traffic generating tips read these posts).
What makes Outpost-Earth so good for a blogger is that you get your post featured on their homepage plus in the sections that categorize your blog including your topic as well as region. Another key feature is the readability of the posts and user interface to actually find content you are looking for. So, instead of sites that categorize you based on existing traffic and/or votes by people who think you had a good article (bringing up a chicken-egg problem) you actually have a fighting chance to be discovered. (Side note: new bloggers find that they can't get listed or voted until they get traffic and of course can't get traffic without getting listed or voted sending you into a dizzy traffic building stroke)
Outpost-Earth is a great traffic driving tool for bloggers as well as readers looking to tap into new authors without following the herds of everyone else in the blogosphere. If you own a blog, check them out and join their community. It is also a good place to discover new blogs to read.