Hey, it has been a while since I did a marketing rapid fire, mostly because I use the tag posts for you readers. Anyway, a couple of random observations from the last day or two...
- On a subway train today I saw an ad for MSN Direct's coffee maker which I found surprising. Not that I thought they shouldn't advertise, but that it was on a subway train which is pretty much not targeted. Plus, I found it interesting that the product does NOT connect to the internet for data but to FM. Interesting that MSN's brand to me stands for computers and connecting to the internet and this product doesn't do that. Heck, I might have bought it if it connected to my home network. How hard could that be for Microsoft?
- Speaking of Microsoft, I've had a lot of problems with their search platform lately. Not the results reporting but what seems to be an over zealous editorial team rejecting words left and right. And, to top it off a new mantra to differentiate their marketing campaigns from Yahoo and Google. Not sure what they mean, but with their low search volume, I think they should be more forgiving to marketers hanging in there with them.
- Speaking of search there were two small, but very good articles today in The Wall Street Journal. First, Yahoo Ad-Ranking Tools Clicks With Online Users which shows the success that Yahoo is having with their new search algorithm for displaying ads. Basically, there new model positions ads based on cost, click rate, and relevancy (and others) and this is generating more clicks for them. And, in a related article a Federal judge ruled that Search Engines Can Legally Decline Ads which allows them to continue this practice.
- Staying in the search mode, quite a few search queries have ended up at my website from the search terms "Springsteen social security number". 1) This is scary that people are trying to do that 2) Shows how natural search isn't always reliable because that is just a concatenation of two mutually exclusive posts. I of course have no access to that type of data.
- Finally, people still consistently search on my website for results on the crappy Lowermybills.com ads which no matter how they dress them up with presidents, people shaving copy into their hair, are just plain the worst banner ads I've ever seen. And, judging by the traffic, you readers agree too.