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Its amusing to see what they buy. McCain bought a PPC for "pro life and "iraq war". Romney and Kucinich bought PPCs for "Universal health care."

Hi Eric -- We're seeing (or not seeing!) similar results.

If interested, check out this study: "Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches"

http://www.rimmkaufman.com/rkgblog/2007/11/12/election-ppc-2008/

Steve

With the coffers of politicians today, they can hire the best SEO people in the world as well as the top Google Adwords Professionals to get them even more exposure. Adwords PPC is still one of the fastest ways to increase traffic and get your message out. The politicians may not personally realize this, but, you can bet their staff is up on Adwords and proper PPC procedures and techniques.

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