Marketing Rapid Fire 6-04-07

Well, I made my one big post for the day, but if you were following my link posts you saw a whole bunch of comments that said for a future post.  Since I can't possibly make a post on every one of them (I blog but don't consider myself a full-time blogger), here's a marketing rapid fire.  BTW - I've been doing these for a while, but I use the Del.icio.us tagging functions because it is so easy.  I'm not sure if you guys read those comments, but without further ado...

• Kate Kaye from ClickZ published an article comparing the online advertising campaigns of Hillary Clinton (only on CNN) and John McCain (a lot of websites).  What I found most interesting is that the Clinton team only focused on CNN for this buy which leads me to believe that someone on their campaign staff knows someone there who convinced them to do a one month test.  Judging from the 400,000 impressions bought, their ad buy was probably inconclusive because for that small amount you won't get statistical relevancy.  I can't comment on the McCain ad buy, because I personally construct those online advertising campaigns.  BTW - I know the published numbers are directional...
• MySpace will be able to track donations to presidential campaigns that originated from MySpace.  What I like best about this is that the campaigns and MySpace will now be able to quantify fund raising efforts from MySpace, so we will be able to know whether they are just a social marketing/branding play or a viable channel for donations.  I CAN'T WAIT TO SEE THIS DATA!!
• Nielsen provides commercial minute ratings that now gives advertisers more insight into how DVRs impact TV.  As a big web guy, I was hoping for more encouraging data but the information below shows that TV is still a power house:

1. 17% of all US Households have a DVR
2. 58% of DVR households watch primetime live and 95% of all primetime viewing occurs within 3 days
3. 90% of all 18-49 (age) households watch primetime live

• Bud.TV continues to be a bomb so now they brought in experts to figure out what is wrong. Pretty simple.  Not sure why people would want a beer company picking out content for them.  That sounds so 1950s to me.

PardonMyFrench,

Eric

Comments

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