We've migrated to our shore home and of course the house we have doesn't have TiVo which is quite a rude awakening for my kids, especially my daughter. She has never watched any significant amount of TV without the use of TiVo which has been in my house for like 4 years.
Just the other day, she missed a part of a cartoon and asked my Mother to rewind it. My Mom said we can't which was met with boos and hisses from the kids. Wow, imagine if they had to get up to switch a channel or watch only about 5 stations. Anyway, speaking of rude awakenings, we've also had to endure TV commercials and these are my observations.
- The new, new, new really it is new AT&T runs a lot of commercials for its wireless business. Sadly, I've seen ZERO ads around the iPhone since the launch which leads me to believe as a veteran of the old and better AT&T and as a veteran of wireless marketing that the folks that are in charge of determining what goes on air are worried about wasting (my guess, not what I feel) TV dollars on a very high priced phone that may not help them hit their objectives. Why else would AT&T stop running ads for the iPhone? BTW, if you think I'm just some dope blogger, guess again. I've participated in conversations just like this at the old AT&T.
- I L-O-V-E the Maytag ads that are running right now. Not only are they funny, but they are far superior to the old Maytag ads. The old ones showed a sad repairman with nothing to do because the Maytag appliances never broke. However the new Maytag ads, in addition to reinforcing that they don't break down, now have the Maytag repairman fixing things that do break - like your cable system. Freaking brilliant.
- I can't believe Hamburger helper still advertises on TV.
- Transformers are EVERYWHERE including I think it was Burger King.
And those are all I remembered even though I was forced to watch commercials for the past week. Nothing else resonated or caused me to take any action. Without TiVo I was forced to endure hours of crap and all I have to show for it is AT&T wasting dollars promoting phones that are sub par to the iPhone, Maytag ads for someone that doesn't need their appliances right now, a food additive to help meatloaf taste better (I don't need it because my wife's double secret meatloaf recipe is yummy), and Transformers. That's it. It's too bad the Maytag repairman can't fix what ails the vast majority of TV advertisers - go od creatives that drive action.