So a week after my post called Hey Eric, What's With All of The Facebook and LinkedIn Invites?, I've received plenty of friends/networking requests and watched myself log into Facebook more often. It isn't that I'm spending a ton of time there, but it is much more user friendly and visually pleasing to use. I still have a ton more contacts at LinkedIn (125) versus Facebook (21) and I just think it is due to that most of my former colleagues are not on Facebook; plus being a 1989 college graduate pushes out my available Facebook friends to next to nothing (20).
Anyway, I guess I wasn't the only one who thought about using Facebook for professional purposes. According to Jeff Pulver, writing an article over at BusinessWeek he makes Confessions of a LinkedIn Dropout. Now, I won't "drop out" of LinkedIn, but use it like I have in the past - a repository of contacts and job searches when I need it. However, here are highlights from the BW article and see if this is familiar to you because it is to me:
- After a few years on LinkedIn, all he was left with was a bunch of contacts in his network that he doesn't know.
- Easier to join groups and networks on Facebook
- Easier to include your every day life too
I'd be remiss if I didn't link to this post from LeeAnn Prescott from Hitwise which shows that LinkedIn traffic is up 323% in past year. So, doesn't that show that I'm a little off when it comes to going against a trend? No. Take a contrarian view and perhaps you should be selling LinkedIn short now and going long on Facebook before every one 35+ years old ventures over. The traffic uptick is impressive, but perhaps that's just due to a new marketing team focusing on increasing eyeballs.
If LinkedIn doesn't want to get Amazoned by Facebook, they should open up their platform and let their tech users create applications and widgets that professionals want. As I wrote before, I'm not leaving LinkedIn, but find the pull of Facebook's usability strong. I'm pretty much a newbie over at Facebook so if you want to send me groups to join or if you know me, a friend invite, please do so.