On my favorite Springsteen fan site Greasylake the rumors were running everywhere about NY's Q104.3 (yes that old classic rock station is back) playing Springsteen's new song Radio Nowhere. Sadly, it didn't occur on Monday but they were able to play the song on Friday. In addition to that, Little Steven's Underground was also supposed to play it tonight, but even though I registered for the site to listen on the web, I'm not tuning in. What gives? Have I become disappointed with Bruce and the band? Heck no, I'm even more Badlands fist pumping excited over a new E Street Band CD and tour to follow. I just think the folks at Springsteen Inc ought to have a New Media Strategy. You see relying on radio stations to debut a song is a waste of time for Bruce and a waste of time for you when you can easily find it on the net.
Late last week, you could have downloaded the song from BitTorrent, but let's say you are like me and don't really want to leave a footprint. Sure I'll trade bootlegs because Bruce and the Band have given their blessings over the years (bootleggers start your tapes), but downloading a studio, copyrighted song, no way. However, about 2 days ago you could have found the song uploaded on YouTube which is really the uploader's and YouTube's problem. As of this writing, approximately 45K plays of the song has occurred on YouTube. That's 45K times that a listen occurred without a radio station.
Now of course I benefited from not wasting my time listening to commercials and songs that a DJ or program director thought I should listen to and for that I'm thankful. It just points out the sad state that radio is in especially classic rock stations when a classic rock star like Bruce puts out a new song and they can hardly cash in on it. Does Bruce have a new media strategy? I don't know and I'm not sure if he cares. The folks that posted it don't look like they are official types, but who knows maybe the song was leaked to them. Will he lose sales from posting like this? Sure, but I don't think anyone should cry because a tour to follow up the release plus merchandise will guarantee Bruce and the Band hundreds of millions of dollars.
If the song was leaked, then why not cash in on the search activity and runs some pay per click ads to drive even more traffic. How about a free download of his site? Perhaps he can't because of his contract and if that's the case will Sony now come after YouTube? It clearly points out that a rock star like Bruce, even with an aging audience has to have a new media strategy. Anyway, I L-O-V-E the song; nothing is better than listening to a new song by Bruce and The E Street Band to make you feel new again.