About a year ago, I wrote one of my best posts ever called Online Ads I Love and Hate and then followed that post up with LowerMyBill Ads - The Worst Ads Ever, so I always have a spot in my blogging heart when I can pile on them. Kind of like Vonage and the new, new, new AT&T. So not only does Lowermybills.com have the worst online ads of all time, the longer this housing crisis drags on them more insensitive their ads become. Its not bad enough that companies like them have helped fuel the unhealthy exuberance in the housing market, but when other financial companies have the good sense to pull back a tad, these marketing simpletons keep plowing away with their cheap rates message.
Will interest rates drop? Well if you read the WSJ, many analysts expect the Fed to do something to ease the credit crunch. Are housing prices dropping? I think in certain areas the answer is yes and according to this article, builders are marking homes down in NJ by hundreds of thousands of dollars. So because of the defaulting sub-prime mortgages that were repackaged as mortgage backed securities, you have housing prices going backwards and more Americans losing their homes or are unable to continue to get loans. This makes for a tough real estate market.
The geniuses at Lowermybills.com keep pushing the same types of messages like house payments fall again or maybe you are paying more than your neighbor. Are these payments going down because of interest rates or mortgage gimmicks? Who can waste their time to figure this out and I sure hope you don't. Look if you are running a major acquisition campaign like these guys are probably doing, then you know exactly which ads you are running and how they are doing. It just seems like somebody there ought to step back and take a look at the macro picture to see if there is a better way to message rather than continue to go after the same types of folks that are probably feeling the housing crunch more than anyone else. It is time for Lowermybills.com to lower their tone a bit and take the time to retool this ugly campaign...