I actually had another Old School Facelift ready to go today, but while sitting through a miserable Giants-Packers Game in which I almost got into a fight, they introduced former Giants Defensive Lineman George Martin at halftime. George Martin is going to walk from The George Washington Bridge in NYC to The Golden Gate Bridge in SF to raise $10 million to support the heroes of 9-11 who worked at Ground Zero and now have health issues. Well I visited the website and without critiquing the site (which wouldn't be fair), I'd like to give them a little Old School Facelift to George Martin's Journey, especially to someone who gave me one of my favorite Giants memories when he picked off John Elway and ran back a touchdown.
Five Ideas To Make George Martin's Journey for 9-11 Better Online
- A Google or Blog Widget To Track Where George Is - A developer can make a widget that is based on Google's Gadget or a Blog Widget that tracks where George Is Today with a link to making a donation. The widget can be used to have bloggers put the widget on their website so it can keep Martin's walk in the news.
- Google Maps to Plot The Walk - You can find the projected path on their website, but that is a static representation. They can instead use Google Maps to plot the actual trip, post little Red/Green balloons to show that an event occurred, and then with those balloons on the map have a video or pictures pop up so people can live through the journey and see how George is doing.
- A Photo/Flickr Blog - Asking someone who just walked 30 miles to write a blog is a little much, but posting pictures and videos from the day on Flickr and/or YouTube is a great way to follow the trip and continue to generate buzz. If you want, you can record George talking about the day's trip and post that online and/or export it out to the Where's George Widget.
- Facebook Group and Blogger Outreach - Yes, you know how much I'm getting into Facebook these days, but I think this is (L.T.) tailor made for Facebook. Start a group, link to the blog, post the widget, are all great tasks to do that will introduce the cause to a much larger and potentially younger group. Coupled with Facebook should be a blogger outreach program to ask influential bloggers to write posts on the cause.
- Search Marketing to Raise Donations - Once the initial buzz is over, they'll need to potentially pay for advertising on search words and given Martin's background the list of words is endless. The primary reasons is to generate donations.
Martin's journey needs to stay on people's mind in order to continue to generate the donations they are looking for. Sure, as he leaves the New York area and approaches the West Coast area there will be plenty of buzz, but on his long journey he'll need to keep generating posts, articles, and news in order to keep the money coming in. The list above is just a small listing of what can be done very cost effectively and sometimes for no cost at all.