Google today announced that you as a site owner can now access video content via your Ad Sense program. For more details see this press release from Google and the AdSense blog post called Introducing Video Units. As a content owner I love the idea of having someone power some content especially on days when I'm super busy or just to enhance the link posts that gets done during the day. According to the post you can customize the content or let Google pick it for you and of course Google will insert ads so maybe you can earn some cash. If you own a site or blog, this is like manna from the sky.
As a marketer who relies heavily on Google, I think the ad insertions are actually a decent idea. This shouldn't get confused with the video ads that get inserted into the content (see the Introducing Video Units for the two ad units).
What is interesting is how much control do you have on your advertisements when they are placed on this content. I've often shied away from CGC especially video because I don't know where my ads will get placed. However, I'm sure Google will tell you if you don't have a problem with content you shouldn't have a problem with the new video content. Do the content placement reports show the actual site they run on or does it show up as YouTube? Can I opt out of having my ads placed on a certain video type or a certain video creator? Don't know yet.
From a content owner, I'm very excited by the video content units. As a marketer, I'm definitely on board for running ads through it, but as with any content plays the more visibility you have the better you understand your marketing campaigns.