I was flipping through today's paper edition of the Wall Street Journal specifically looking for the McCain article on how well he did on the MTV/MySpace debate from the other day when I stumbled across this shocking ad from these apparent shady characters at the Ballistic Rolls company which redirects to the World Reserve Monetary Exchange. Now before I hammer these people, the kind that I can't stand let me tell you why I'm so upset with the Journal.
Back towards the end of our run at Harrisdirect we were running print, TV, and online ads for our new advertising campaign. Much to my chagrin, I wasn't able to prevent the print from running and got myself kicked out of a meeting or two. After I calmed down, they let me participate again just in time for the Wall Street Journal's ad editorial review to reject one of our print ads for language we used. Not that the ad was misleading, but they didn't like the use of one of our words, so we had to redo the ad. However, it was NOTHING compared with these totally misleading ads from Ballistic Rolls aka the World Reserve Monetary Exchange.
You see the Wall Street Journal let through an ad that promotes how you can get your FREE COINS! FREE COINS in nice big print so even a partially blind person could read it. However, in order to get your free counts you must cover the $98 vault release fee. Wow some free offer. I can't believe they got away with running this ad, let alone trying to promote them as government coins. Of course they have this great fine print which I typed in by hand to see how awful this "promotion" is: THE INCREASE IN COLLECTIBLE VALUE OF CERTAIN PRIOR ISSES OF U.S. COUNTS AND CURRENCY DOES NOT GUARANTEE THAT CURRENT ISSUES WILL ALSO INCREASE IN VALUE. THE WORLD RESERVE MONETARY EXCHANGE IS NOT AFFILIATE WITH THE UNITED STATES GOVERNMENT OR ANY GOVERNMENT AGENCY. OH RESIDENTS PLEASE ADD SIX PERCENT SALES TAX AND SORRY NO SHIPMENTS TO MA AND VT RESIDENTS. ALL TRANSACTIONS LESS SHIPPING ARE BACKED BY THE WORLD RESERVE MONETARY EXCHANGE WITH A MONEY BACK GUARANTEE OF THE PURCHASE PRICE UP TO $10,000.
As you can see from that second photo the coins are "free" so it appears to any person that the World Reserve Monetary Exchange is giving you a money back guarantee of a "free" purchase price. I personally doubt that the $98 vault release fee would be returned. Clearly the coins are NOT FREE because you need to PAY the $98 vault release fee and then if you aren't satisfied you get nothing back in return, right? Oh, when I went to www.ballisticrolls.com and put in the claim authorization code shown in the ad SR1949 I got "The access code you have entered is invalid" and if you continue on without a code there is NO MENTION of this "offer" on their website.
Isn't this the type of ad scam that should have never slipped through the WSJ's ad review process? Perhaps they got rid of that, but this kind of ad should not be in the marketplace. I wonder what the FTC would say about this?