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The :30 spot is not dead.

Running relatively bland on-script tailored campaigns where one changes one's stances from being a relative moderate surviving and succeeding in a conservative state to a hard right conservative while choosing to not highlight legislative accomplishments will fail every time.

He didn't "click". He was packaged. Even if it was sincere, it looked packaged. His good looks hurt him in that regard.

So the :30 couldn't rescue him.

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