Sorry about the infrequent posts, but I'm down in Charleston South Carolina doing Get Out The Vote work the McCain Campaign and that's in addition to may day job! There is tremendous energy down here and tons of volunteers. The last few days we've been making calls to supporters inviting them to a free McCain event at the USS Yorktown in SC. For the vast majority of calls we made (think +95%) the people answering the calls have all been very supportive and a pleasure to talk with which is quite a switch from when I used to monitor our outbound telemarketing calls selling AT&T wireless plans to existing AT&T LD customers. In addition to the calls we've been putting together signs, waving signs, and planting them. For a few hours we were all walking billboards.
I couldn't imagine myself doing this a few years back and this is quite amazing. You know you see the signs in your town, you've received the calls, and other tactics but you never knew who did them. Really, you can tell when a campaign has momentum when people volunteer to help with this get out the vote work.
Could we be doing some of this work on the internet? Perhaps, but remember that probably costs some money and a lot of these tactics which are time tested and effective really come down to last minute people trying to help a campaign out. Sure there are social network tactics, but we as a team have the digital world covered and now need to reach out to people in offline methods.
Some of you might be asking why? Well besides the obvious answers, I really wanted to be in South Carolina to help the campaign out. And in more ways than just running online advertising. I missed not being in New Hampshire and thought South Carolina is my chance. Believe it or not, it is and has been a blast and you really learn a lot on how retail politics still is played out in an increasingly digital world.