(Disclosure: I've never personally met Meghan McCain. I literally bumped into her in a bar at the South Carolina victory party in the Charleston Hotel. This is my own personal opinion on having a blog and has nothing to do with my work on the Senator's campaign as part of Connell Donatelli)
I just finished reading this Washington Post article called Fortunate Daughter which profiles Meghan McCain and her blog the McCainBlogette.com and I have to tell you I personally believe that the Washington Post did everything they could to belittle the site. Their entire article seems to make snide comments and make it seem like the blog is something that people are not interested in because it makes posts about music, shoes, insider photos, clothing, and people's top 10 lists. However, The Washington Post seems to forget one thing - the actual purpose of a blog.
Back in the early days before I had a blog or allowed to have a blog (as a Managing Director at Harrisdirect I was strongly encourage to not blog), I was first given a definition of a blog by BlueStreak co-founder Eric Picard. Eric said a blog is the sound that is made when someone says "webblog three times very quickly" and it is a written history of a life story or an online journal. A blog used to be about people's life experiences and not some marketing tool. And for me, that's what the McCainBlogette blog is all about.
I get personal information and behind the scenes information. You can see up close and personal photos about what happens on the campaign trail. You can see for yourself the humanity in the campaign and it is unfiltered so it really gives you candid looks. Do I care about what's on the Blogette Playlist? Personally no, but I enjoy taking a peak once in a while. Same as knowing what kind of shoes someone is wearing. There is some information that doesn't show up in briefing documents and if it doubles as brain candy - fine by me.
The Washington Post should have remembered what blogs were originally designed for - to give people an inside view of their lives and not for corporate America or uncovering political news before the MSM. Sometimes people just want to know what kind of shoes you'd wear to a primary results party and not what the actual results are. Yes I just outed myself. I am a closet McCainBlogette fan - and in case you are wondering I'm wearing a pair of black ankle leather boots and dressed in all black today (surprise).
P.S. The only complaint I've ever had about McCainBlogette is that there is no RSS feed from the site.