Google-YouTube announced yesterday that they are providing more Insight into YouTube videos, which is great but to be perfectly blunt this is only a little taste into needed data. For me the data is still a little lagging. Right now with the update, you get to see:
1) Video views along a time axis so you can understand the life cycle of your video including by country
2) Popularity of your video along the same time axis using a scale from 1-100 with 100 being the most popular video at the time.
The additional data is nice, but reminds me on an old saying I used at AT&T which was "interesting but not very relevant." Do you like having comparative data? Sure as you probably do by country. I think you'd like to see more profiling data about the viewers (age, demos) as well % time interacting with the video, total time viewed and perhaps even outbound clicks (where do the user click to after watching the video). That would be more relevant data for marketers.
The data is a step in the right direction. We just need more information from YouTube, basically the kind of information you get from Google Analytics and other video streaming vendors like Eyewonder.