Yesterday I had a dentist appointment. Nothing serious, but just a cleaning (and for you fans keeping score at home - NO CAVITIES). When I got unto the chair, playing on the TV was this ad for the Tobi Steamer so I didn't pay much attention to it. After a few minutes I looked up again and saw more ads for the Tobi Steamer which got me a little upset. Come on I'm a captive audience here so I stopped my dental hygienist and said "Why do I keep seeing an ad for the Tobi Cleaner?" "Is Dr. Goodkin getting a $5 kickback from every Tobi Steamer that the patients buy? That's a little unfair because I'm a captive audience"
After she stopped laughing with me, she called Dr. Goodkin into my room even though it wasn't time for me. BTW - Dr Goodkin is one of the top 5 nicest people you'll ever meet and a GREAT dentist. If you are in the Long Valley area you should stop in. Here's their website. After I yelled (jokingly), he said "No, we aren't taking kickbacks but I know exactly what you are talking about. It seems that Channel 4 runs this infomercial everyday at 11AM." So after some more jokes we flipped on MSNBC.
So, I was thoroughly confused that this wasn't a one time event and that NBC-NY actually runs this infomercial more than a few times as Dr. Goodkin told me. What happened to some game shows or reality TV shows like some crappy judge or some talk show. Don't tell me that NBC actually figured out a new model for the 11AM slot. So I consulted the TV Guide and found such behemoths as Price is Right and The View in there but the rest of the channels looked pretty lame. Well maybe not as lame as a 30 minute commercial in the middle of the day.
Seriously, can't NBC figure out something else other than a commercial to run in that slot? I know it is probably making money for them, but WHAT's the point of having a TV station if all you do is show a commercial the whole time? I wonder at what point it costs NBC money to serve that ad for them?
Wouldn't they be better off putting a show in there, even if it is reruns and then use Google TV to fill their unsold inventory on commercials. Dr. Goodkin uses satellite so it might fall back to DirectTV for that, but you understand where I'm going. Seriously, how lame is daytime TV now? It is lamer than root canal. OUCH.