So I starting blogging today after being on a vacation since my Dad died. To be perfectly honest I didn't really feel like writing anything. I had no ideas in my head and ignored reading a lot of my news feeds.
It gave me a chance to figure out why I've been writing this blog for the past few years. It definitely isn't due to the ton of traffic or the cup of coffee I generated every few days in advertising revenue. Anyway before I answer that question, I thought you'd like to see some numbers and what I think of them.
DATA OBSERVATIONS AND MARKETING TACTICS LEARNED FROM A BLOGGING VACATION
- The number of RSS subscribers increased from 81 to 99 even though I made no new posts. This means that more people are using RSS feeds to get their news rather than email or cruising by websites. You need to stay focused on RSS as your outbound communication platform and not email.
- My site visits averaged out to about 100 per day. While this is low for me, I didn't have any new posts. The vast majority of this traffic came from articles that I wrote that appear very high in search results. These include politics, online advertising, AT&T, and Ballistic Coins. Don't forget when you write your headlines that catchy titles may be creatively cool, but direct search engine friendly ones help you with traffic.
- My number of Twitter followers has grown to 234. In fact I get one or two new subscribers everyday now. You can't run a blog now without cross posting and directing traffic to it via Twitter.
- I started playing around with FriendFeed but forgot all about it.
- Understanding what people do on your site, where they come from, and what they click on are very important. For example, I found it interesting to know that someone decided to look to see when I mentioned Barack Obama in posts on my site.
- Whatever happened to my del.icio.us link posts?
- Does anyone use technorati any more?
Basically in the end I write this blog as what it was originally intended for. A web log of what's going on with me. I do get a kick out of when people come up to me at events and call me out as PardonMyFrench. It does help me demonstrate that I do know a lot more about online marketing than just online media buys and search marketing. People can easily find me on the internet and it helps me control my own spin and build Google Credibility. Seriously it is fun for me and is my voice. That's all it ever was and it feels like I can speak again.