I saw a post this weekend from some moron saying that the McCain campaign is unethical because it buys Barack Obama's name. Then I read some of comments and for the most part they are accurate save for one person who thought a competitor shouldn't be allowed to buy a brand name. For you search morons out there allow me to explain under the Google rules....
- Google won't allow you to buy a trademarked name
- If you somehow sneak through when you turn on your competitor name buy you will eventually get caught and have it shut off.
- Political names (or personal names) are not trademarked. Sure the occasional name is trademarked but I have yet to find a politician's name trademarked.
- If you are able to buy a competitor's name you won't be stealing traffic and it is never a "no no".
- Simply stated you buy search terms because you are trying to find someone looking for information. So if someone is searching for say "Derek Jeter" they are obviously looking for information on baseball, Yankees, shortstops, and of course Jeter. If you have a competitor product why wouldn't you want to put a message in front of that person?
- Buying a competitor's name in search is the equivalent of lining Coke and Pepsi up in the soda aisle. You know the person is shopping for soda so why not put your message there?
Buying a competitor's name is good business practice when you are allowed to do it. It fine tunes the traffic and intercepts someone with a relevant message. You are not stealing traffic and it certainly isn't unethical. Grow up.