SendTec decided last night to fire off a reply to my past posts that corrected their inaccurate observations and questionable use of data to "prove" their points. I found their reply strange because it fails to address my major points and instead dives into a micro overview of my posts. Unlike other search marketing agencies and luminaries who have spoken with me (Kevin Lee and Danny Sullivan) especially after I have corrected them, SendTec decides to roll around in the gutter with their response. So I need to explain this to them once again...
- I work for an agency Connell Donatelli who has years upon years of experience in the political world. We've been running Senator McCain's online advertising from the very beginning.
- What this means is that we have data, results, and experience so when you try to nitpick that we don't know how to use the keyword insertion tool properly you make a grave error. Did you ever stop to think that we tested this years ago and have data to back up why we do things? Nope. You'd rather assume we don't know what we are doing.
- When you speak about pay per click costs, did you ever stop to think about what our objectives are? Don't you think it is in poor taste to comment on tactics when you don't understand the client's objectives? Would you ever just make gross assumptions when it comes to how a client does things without understanding the client's goals?
- Why do you think it is fair to comment on another agency's work? Didn't you break an unsaid rule in the agency world by publicly commenting on another agency's work? Would you publish something like that for DidIt's largest client? I am defending my agency's work.
- Have you ever worked in the political world and for that matter a Presidential Campaign? You don't have any experience so when you make comments like "I think they should do this" or "now is the time" what do you base your observations on?
- Your use of state data to prove your point is still horribly wrong and then instead of backing off you try to defend it. If you knew anything in politics you'd realize that your choice of states to prove your point was off base. I'd suggest a course in political science or two for you.
- You aren't furthering the industry. Unlike HitWise and other information sharing organizations you are a SEM agency. You are doing this for self-promotion and to try and get a larger share of the budget. If you were actually trying to "further" the industry you actually would have tried to interact with me when I've pointed out your inaccurate statements and gross assumptions without firing off a personal attack.
- You make assumptions as to our role in the campaign and how we get our budget. If you'd have ever spent any time searching (you know "the Google") you would have found articles and posts going back to the primary season which demonstrated what our role has been and how we get our funding. Instead of doing that, you again made inaccurate assumptions.
- In all of my posts defending my agency against your attacks I never once accused you of supporting one candidate over another. You used my lack of referencing you in the WSJ article as proof which again you couldn't have been more wrong. I didn't mention you because you added nothing (positive or negative) to the article and probably played the role of 3rd party in the article after other folks that the reporter called wasn't available. You protest too much, so I'm beginning to think that you do have some political motivation.
- I've made the posts on my blog and on Twitter to give people who truly want to learn and observe an opportunity to see what has been actually going on. The information is there on my site for you to actually see what's been happening but you refused to view it or acknowledge it. If you were really interested in pushing the "industry" forward as you claim, then why have you ignored the obvious information? Instead you post false assumptions and make wild guesses and when I go to defend I'm personally attacked.
It is time for SendTec to move on and focus on whatever your core competencies are. Clearly it is not trying to attack someone that has been quite open and vocal about sharing information about political search advertising. BTW - did you catch The Washington Post article on political search called in Targeting Online Ads, Campaigns Ask: Who's Searching for What? Curious as to why they didn't include SendTec. SendTec should just stop "reporting" on the political search campaigns.