So I of course heard about Joe The Plumber a lot earlier in the day, but I wasn't sure if it was something that would be needed or wanted in our search campaign. However, as soon as Senator McCain mentioned it during the October 15 debate with Senator Obama, we knew it would be hot. Well as I write this post it is the 3rd hottest search term on Google and coincidentally it is behind two other debate topics "congressman lewis" and "repudiate".
Anyway so within minutes after becoming a debate topic we put it into the search campaign sending it into our Rhetoric versus Record landing pages. We were the only one there for about 90 minutes and then the advertisers started. Now you have the RNC (!) and a host of others (see below) but I can't find an Obama ad and I checked in multiple states (correction - I saw an Obama ad about 1AM but that was just as I was going to bed and when I checked at 9AM their ads were gone).
Above is the first Joe The Plumber Google ad and then a screen shot of the other advertisers that quickly jumped on board including a travel company, Superpages.com, and Plumber directories. The advertising competition around Joe The Plumber keywords is now very very fierce but I wonder if some of these advertisers have th budget to hang in there.
P.S. Regarding the Barack Obama text ads when they are live (the ads curiously shut off multiple times per day which is odd considering they have a ton of money) mention "Joe The Plumber's Tax Cut Calculator" and take the clicks to a tax cut calculator landing page. I find this extremely strange because Joe's point was that if he did upgrade his business he'd be in a different tax bracket and then would get hit with Obama's tax increase. Sending clicks to this page seems like a bait and switch. Here's the video...