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Hey Eric,
Any chance you can give some more insight into your Google Surge, tips n tricks? Also, what kind of conversion ratios are seeing by doing the CPM vs CPC?

Thx,

Rob Greco
www.robgreco.com/blog
twitter.com/robertgreco

Hi Rob,

Sure here's some more...

1) Every Surge is a little different. I often change the site list from client to client
2) Even though Google recommends a flat CPM I often change them site by site; for example, if it includes MySpace no need to pay CPMs more than a pack of gum.
3) Your better have some kick ass creative or you are going to blow your money

In answer to your non-Surge question, CPC often result in better back-end conversions. That's not to say that paid search always performs better than content; some clients and political campaigns content CPC buying outperforms paid search. I like to reserve the CPM buying for pay per click video, branding campaigns, as well as the Surge.

Eric

Eric,

on #3 - The creative you're talking about, you mean the ads themselves? Any tips?

Ty

Hi Eric

Keep going that is nice information.

Recommended to come across my forum for this discussion in detail

thanks

thanks i have been searching about Google Surge or a Google Blast,this woul help me

Google buzz. Google wave. Google this. Google that. Show me something promising to accurately reflect the amount of hype google gets.

Hi Eric, very interesting your experience!
I just don't get the difference between Google site targeting and Google Blast.. Here in my country Google balst is not available yet, maybe that's the reason why i don't understand, but it really sounds like a huge site target, but it can't be.. what's the big difference?

thanks a lot!

Suzi,

A Google Surge aka Blast is just a greater use of site targeting. You only need your Google Rep to provide you with a list of their sites and site packs and you could be off and running on a Surge. It is almost always bought on a CPM and the object is to get your ads in front of a ton of people - basically you need a LOT of money to run a surge.

Hope that helps,

Eric

Eric, thanks for the info, very helpful!

Actually Blast arrived in my country and I had the chance to try it for a customer.. Maybe I needed support from a little more experienced Google staff, which has really been inaccurate here in my country!! :-) The campaign delivered all the impressions bought in half a day, it didn't get to the evening.. too bad.

At least i got some experience, for sure next time i won't let it display in all the languages availables!

Thanks a lot

Suzi

Very good post and very informative as well!!A Google Surge aka Blast is just a greater use of site targeting.Every Surge is a little different,even though Google recommends a flat CPM I often change them site by site.

Very good post...

This is some very useful information. Google Surge aka Blast really sounds like a huge site target.

Really good information provided by Eric

A Google Surge aka Blast is just a greater use of site targeting. You only need your Google Rep to provide you with a list of their sites and site packs and you could be off and running on a Surge.

J Hass Group - while factually correct in a Twitter description, I never recommend using the entire site pack received from Google. The sites, bids, and how you structure them should be unique to each Surge.

Eric

It is almost always bought on a CPM and the object is to get your ads in front of a ton of people - basically you need a LOT of money to run a surge.

some clients and political campaigns content CPC buying outperforms paid search. I like to reserve the CPM buying for pay per click video, branding campaigns, as well as the Surge.

theres alot of talk around about cpc and cpm and big companies seem to dominate these ads but how much in advertising are we really talking bout, like milllions?

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