I went on this morning to research a new client for a meeting I have later on this morning. I typed in the keyword "energy drink" and low and behold the search results in Google are now very Bing like. I was surprised to see the new left hand margin this morning which now includes the ability to filter based on time (much welcome) and related searches. See this screen shot:
It didn't take Google very long to launch a competitive view similar to Bing which either means they have great spies at MSN or their engineers work at lightning speed. On other searches, Google now includes a section called "All Results" which tries to further refine your search results. The one thing I'm still waiting for from Google is search previews on the natural search results which I've read somewhere they are testing.
Also of interest is that I tried the same search with Internet Explorer and Firefox and I DID NOT see the same type of new search results. It seems to be only available with Google's browser Chrome and of course I'm not sure if Google is just testing it out now.
So, for you Chrome users enjoy the new search layout. If you are an AdWords advertiser you should start thinking about how to reorganize your search to make sure you are buying the "related search" terms for your best performing words. That's what I'm instructing people to start working on today.