(Disclosure: I received several emails after my last post. I am not involved with Christie's campaign. I've never spoken with them. I do want Corzine to lose and I AM NOT advocating that Daggett should drop out).
It doesn't matter. He has no online marketing. The website isn't ready for prime time, it looks he had a cousin build it for him on a WordPress template. There are no Google ads trying to direct people looking for information on him. I've seen no display ads, his Facebook fans are about 10% of his competitors and his YouTube page has little subscribers, little views, and really looks like it is a page dedicated for Halloween. There are no Facebook widgets to grab.
This isn't an insurgent campaign. There is little evidence to suggest that. If this campaign had a chance they would have been employing modern internet marketing techniques, however, I can't find a single piece of evidence that the Daggett campaign even noticed what happened in the 2008 election. Yes Daggett is receiving matching funds and this allows him to be in the debates which he has dominated so far. However, did anyone stop to ask besides paying his staff and buying political signs what he plans to do with the rest of the money?
Clearly it isn't to invest in modern marketing techniques. I've heard there was a live TV commercial floating around, but I haven't seen it live. One has to ask why on earth would they run TV ads in this market? How many GRPs could they actually buy? Could it even make a dent in your viewing habits if it could even cut through the Corzine buy? Does anyone want to bet me there will be a horrible waste of direct mail coming your way to a mailbox near you or annoying robo calls to your home phone?
If this was really an insurgent campaign someone there would have used online to network properly and market his plan. Maybe if Daggett had started ANYTHING online months ago they would have actually been viable. Unfortunately for them they didn't and they will end up being nothing more than the General Election's version of the Steve Lonegan campaign which also failed any semblance of a modern marketing plan.
At this point from my cheap seats in Long Valley, NJ Daggett isn't viable. I get that some people are disappointed with the Christie campaign and hate Jon Corzine. However, NJ needs to get rid of Corzine first and Daggett can't do it. I get the idea of a protest vote. I really do. This isn't the year for a protest vote.
P.S. Here's an interesting and short article from the Nation Review called Chris Daggett, Jon Corzine's Bodyguard.
P.P.S Please read the comments for a response from the Daggett campaign.