This is Just A Sloppy Banner Ad from Christie Campaign

I don't make much money from the banner ads running on my site.  The reason I have them there is to see ads that run specifically in the state.  Banner ads like this very poor quality display ad from the Christie Campaign.  

You might think I'm picking on them for one banner ad but from the very beginning I've been  writing that they don't get online advertising and modern political marketing.  And with two weeks to go they continue to demonstrate the lack of attention paid to online advertising with this very sloppy creative execution - fuzzy graphics, terrible imagery, and two click to play videos plus, the click through as usual goes to their homepage which shows a lack of understanding on how to drive to the correct message on the site.

Judge for yourself.  Is it any wonder with 2 weeks to go this campaign is in a dead heat? Plus, a third party candidate who also doesn't get modern politics (see the comments left by Ali (daughter?) from Daggett campaign) taking votes from the Republican challenger who looked invincible to some (not me) a few short months ago.  Maybe if the dreaded and well hated Governor Corzine snatches victory from the jaws of defeat, people will finally put to bed any question of the importance of having a well run online strategy.

PardonMyFrench,

Eric