So I spent some time this morning diving into the McCain - Hayworth primary race and of course visited both sites. After visiting Hayworth's site I got sidetracked by a link to an article in my local newspaper on the Daily Record. What did I see on the right hand side? This ad (most likely served via Google) from the Hayworth campaign bragging that they were within 5 points. Hmmm, that seemed odd to me considering that Rasmussen released a new poll today showing McCain up by 12 and over the 50% mark.
Anyway I clicked on the ad and was taken to a donation landing page that mentions absolutely nothing about where that poll number came from. In fact, the only talking point was about amnesty.
Now I like attack ads - in fact, I take a lot personal pride in running them in Google. Some of our most famous ones were for Romney, Biden, and of course Obama. However, one thing we don't do is send clicks into a page that didn't back up what we were promoting. Even our famous "What Does Joe Biden have to say on Obama" ad campaign went right to a video backing up the claim.
What I don't like about this ad is that it doesn't link to the proof to back up the 5 points and when I cruised their site I could find nothing backing up the claim. I did find the poll numbers in and older Rasmussen poll so if they are using Rasmussen, it's time to change out that ad because a new poll is out and the 5 points isn't correct.
So, I continued to dig in and decided to look around in Google Trends. And just like my last post, Hayworth occasionally makes some noise but Insight for Search (Arizona) and Google Trends (USA) shows that Hayworth still has a long way to go to generate buzz. Plus, if you were to take the latest Rasmussen poll with the Google Search data, that momentum bragged about in the Hayworth ad might have been short lived.