I love you. You know how much I do. I spend countless hours in AdWords for both desktop and mobile campaigns. I also religiously use Reader, Gmail, Docs, AdPlanner, Google Places - the list goes on and on. However, I'd really like you to fix these pet peeves on mine - some are easy while one requires some work.
1) Please, please make Quality Score a default setting in AdWords. Do you have any idea how many times I have to customize my keywords view to add Quality Score? A ton. Now any real student of paid search will profess how important Quality Score is so why not make it a default setting? Yeah I get it that a small percentage of users actually add it to their views, but maybe that's because they have to know to add it.
2) Make an iPad version of AdWords Editor (this is the hard one). Look you have to know by now that the iPad is really a mini computer, so why default users to your stripped down, kinda lame AdWords reporting interface? Why not make an AdWords app? I get you are in this battle with Apple but really this just hurts your users.
3) Writing about AdWords Editor why not add the ability to download ads made with your Google Ad Builder tool? Yeah I get that the ads are perhaps proprietary to you and perhaps you don't want users to get access to the Flash code, but cut us a break. These ads are pretty cheesy so I wouldn't worry so much about people copy and pasting them onto their desktop or perhaps you can use some of those engineers to figure out a way to prevent the code from being downloaded.
4) Finally, give me the ability to download click to play video ads into AdWords Editor. You know you want advertisers using it so why not make it easy for us to copy and paste it into other ad groups?
Thanks Google for listening. I hope you make these changes. PardonMyFrench,