A month or two back fellow Connell Donatelli employee Ryan Waite and I had a conference call with Apple to discuss their iAd platform. For you non-wireless advertiser that's Apples platform for placing their new rich media ads on iPad and iPhone devices. Anyway we have a few clients that could spend money so we thought let's chat.
Apple told us that unless we were going to spend high 5 figures into 6 in one month we couldn't even see a deck on the platform and then Apple told us to go to their lower end Quattro platform. I won't go into much detail what we are doing but let's just say Google has a good platform.
So I'm a little surprised Apple is no longer accepting orders in the early fall. Either they are ready to allow smaller advertisers in or they are letting other platforms take the business. Clearly Apple bought them as a defensive move but it is curious that they haven't announced how to support the non-super huge advertiser.