It's 7:30 AM and I've just downloaded my emails from last night like a lot of you. And like I've done for the past 6 or more months I've deleted Groupon emails. I hardly ever read them so this morning I decided enough is enough and I unsubscribed.
Groupon right now is just spam - not the illegal kind but the completely useless kind of email and I'm tired of hitting delete. Their personalization engine does not exist and why should I wait for it to get better?
Unfortunately in all these months I saw one targeted offer but I didn't pull the trigger on it. It was for a family run sub shop called the Sub Pub in Chester NJ. Everyone in town goes there so you'd think that I would have jumped at it but after going there for as long as I've lived in Long Valley I couldn't bring myself to cash in the coupon. However, that's the only correctly targeted email I've seen.
Coupons for a manicure? No thanks. Hot stone rock massage? Yah sounds good but no. Dance lessons? I got married stepping on my wife's toes so why learn now. Right now Groupon has no personalization. That makes it Web 1.0 and just spam. I love trying out new restaurants but the coupons I get for them are for days that don't work or for restaurants that are not close by.
In an era where personalization is becoming a reality and people are worried about what Google and Facebook knows about you and shares with advertisers, Groupon acts like a company from the dotcom bust. Yes I get that Groupon should get better but I have the feeling that unless you live in a big city and don't have kids, Groupon right now is just spam.