On such a great day in Politics I had the non-pleasure to have someone forward me this article in MediaWeek called Dems, Reps Fall Short on Search. Reading the article it is clear that SendTec and Janel Landis have no concept on how to look for search ads, what works in search politics, and they didn't bother to even research articles that have been written by more reputable publications and companies like:
What gets me so fired up is when so called "search experts" run a few queries at a couple of times and then draw a conclusion that says "these guys don't get search". That's just wrong. If you don't see us running ads on certain words it is because they a) don't perform b) too expensive or c) doesn't make sense.
Come on people, you have to try harder than this and too assume that real search marketing isn't occurring because political campaigns don't get it is wrong. Perhaps before someone publishes an article on what the Presidential campaigns are not doing, they should try using search to find articles that have already been published that proves they are wrong. Sheesh - SendTec definitely needs search help.