I got this email the other day out of the blues. It was a marketing communication from eBay regarding a favorite seller of mine. Now, I don't remember making this guy a favorite and he is the only one listed in my account, but anyway that's not what gets me on this email.
What gets me is that I have no clue what this guy is selling. I have no clue why I would be interested in these items. If eBay took a look at my buying patterns, they'd see that I pretty much only buy Springsteen Tickets, Amazing Spider-man (note the official use of the hyphen) CGC rated comic books, and baseball cards. That's it. Really simple patterns.
Instead of looking at that to give me items that I'm clearly interested in, they sent me an email from a favorite sellers with a pleater and some aurora scenes. I have NO idea what these things are.
So this got me thinking. What exactly can eBay market to its customers? Why send emails from favorite sellers that has items I clearly have no interest in. That's like Macy's sending me a communication for any random item in their store. It seems very odd for an internet company like eBay.
If eBay is going to send an email, you'd think they'd make it more targeted than just some random item from a store. I know there are tons of Spideys going online every day....seems odd to me. Perhaps using targeted emails better eBay can generate more money....or just shut this stuff down.