It is time for this week's version of online marketing rapid fire.
More on Net Neutrality
As I first started writing about in Sometimes even Route 78 is Jammed and continuing in Net Neutrality or More Traffic Issues, there is an explanation from Verizon as to why government intervention is not needed. You can read it in the article courtesy of Business Week called Say No to Net Neutrality Rules. My thoughts on this, I think they are protesting too much and offering too many explanations for why Net Neutrality Rules are not needed. I don't know about you, but I may have found their argument more compelling if they touched on how recent telecom mergers would impact or not impact Net Neutrality. Imagine the pricing when there are only two providers of broadband service.
Speaking of Telecom Competition
With the announcement of AT&T's desire to acquire Bell South, I wrote a series of posts as to why this merger is not a good idea for competition and offered facts and real-life examples as to the lack of telecom competition today. You probably thought I was crazy when I wrote that VOIP is not as great of a threat as AT&T makes it out to be. Well, in a report from CNET titled VOIP, Are We There Yet, it seems even Bell South agrees. Check this quote out from the article :
"We don't see VoIP as a major threat to us losing residential customers," said Steve Zimba, director of converged services for BellSouth. "We see more degradation of the business due to wireless substitution. However, we think VoIP will be an important part of the future."
And Finally, More on Click Fraud
Are you still having problems with Click Fraud? Well you may not be the only one as reported in the Washington Post article In A Game of Click and Mouse... As I wrote a few days back regarding the Google Settlement (found on right), if you are not using post-click conversion tracking to justify your spend, you don't have a clue as to how to market online. Sure there is click fraud, but if you are hitting your Search metrics from an ROI perspective, why not worry about something else. Unless of course you are a marketing genius and have no other problems to deal with.
That's it. PardonMyFrench,
Eric
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