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I think that it's a great move on Google's part. A lot of local businesses, like one of my clients, care only about acquisitions but don't have the time nor knowledge to manage and monitor a paid search campaign.

Shig,

The key part is that your client gets enough action to make it worthwhile. Typically, these sites don't generate enough and since Google won't run them on Google.com where's the volume coming from?

PardonMyFrench,

Eric

Through keyword research, I'm estimating about 5000 relevant queries per month just on Google. Right now, we're converting about 0.3% of that traffic. If we can increase that even by 0.1%, that's a significant jump in my client's business.

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  • Eric Is AdWords Qualified