Lots of good articles out there today and a couple of old ones I didn't write about.
- Leading off is Bill Tancer over at Hitwise, who tracked
searches of Barry Bonds versus Babe Ruth and guess what? The Babe still rules when it comes to search activity. I wish Bill would humor me and check out the Pennsylvania Senate Race.
- Charlene Li my favorite Forrester Analyst and the one that I was saddened not to see at the NY conference last week, looks at how much her corporate blog was worth. Charlene blurted out in a forum that her blog could be associated with $1 million worth of revenue, but as she points out, that's how much she thinks it is worth to the company due to increased revenues from the client base. I think she discovered for herself what i figured way back when in the post What Came First The Chicken or the Blog.
- Top 50 Online Advertisers according to ClickZ. Vonage continues to pour money down the toilet with their unending advertising spend. while Financial Services advertisers make up a lot of the top 50 spenders.
- Google is launching a web competitive version of Excel. This was announced by the Wall Street Journal but more information can be found over at Google Blogoscoped.
That's it for Marketing Rapid Fire.
PardonMyFrench,
Eric
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