Obviously I've been reading Mark Cuban's blog for a while, but not for the sports commentary which I already get enough of during the day, but for his views on internet, marketing, and social networks. His post from the other day called Some Predictions 
Come True, Some Don't pretty much sealed it for me. Why? Where other so called experts blog on about Web2.0 and new launches every day (I wonder why the new Elmo isn't a Web2.0 product launch), Cuban's been around a long time and provides valuable insights based on his experience.
I went through his presentations that he posted and some of his predictions were dead on. Here are my favorites:
- #4 What is a Broadcaster? - Everyone. There will be 100Ks of video channels in 5 years
- #5 Content Explosion by 2001 - Your next door neighbor will be your (content) competitor. Broadcaster must position themselves as leading aggregators.
- #6 Audience Fragmentation - Unlimited content means ultimate fragmentation
- #7 Can The TV Networks win on the Net - Why not stream CNBC?
When Cuban writes that YouTube will eventually fall, more people should pay attention but for some reason he is ignored. Why? Maybe because they don't want to hear a reasonable discussion or maybe it is just due to the fact that YouTube is one of the critical darlings in the Web 2.0 holy triangle and any criticism is pushed aside.
Really, what is YouTube supposed to do besides sell out to someone desperate? Cuban writes (I'm paraphrasing) YouTube gets a lot of traffic from MySpace and if they try and insert ads, MySpace may drop them in favor of their own solution. However, if they don't then what kind of business model do they have? Interesting problem, no? Folks should listen to someone that's been there before....
PardonMyFrench,
Eric
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