Wow, I certainly have a lot of activity on a post that I made in March 2006 called Ketel One Marketers Need to Go Back to Drawing Bar. What is odd is that I would occasionally get traffic in natural search results from it but as of today I've been hit with tremendous amount of traffic and some good commentary. This either leads me to believe that a) Ketel One's Agency of Record has found the post and is taking some heat from it or b) Ketel One has found the post and used it in a meeting discussing branding with their agency. Either way, very interesting.
Look, I stand by the original post no matter how many positive posts on the campaign I receive in the comments. I'm a premium vodka drinker and I saw the ad in the WSJ and had an opinion on it. So does millions of other consumers. I'm not trying to win the business and am not trying to help an agency to win the business. I still think Ketel One could do a lot better with the campaign by running it online targeted at their users instead of paying for a full page ad in the WSJ when only 1/4 would have worked just fine.
If the campaign is helping generate vodka sales than great and you have a home-run no matter what people like me have to say. If sales are slipping while the rest of your category is growing then clearly you need to try something new. Only Ketel One and their agency knows for sure what the situation is. BTW - not that I'm not grateful for the traffic, but the more you agency guys keep hitting that natural search link, the higher up in the rankings it appears, further spreading my post.
PardonMyFrench,
Eric
***********UPDATE****************************
Yes Sam, I did land on AdRants. Serves me right for the one day I was too busy to read my RSS feeds and I get picked up. BTW AdRants, Drawing Board versus Drawing Bar - I was just trying to be funny....Cheers.
Eric
This is why you are getting traffic. You are linked on an ad blog called Adrants, which ad junkies (like me) read every day. Cheers.
http://www.adrants.com/2006/10/ketel-one-deprecates-clientele-one-full-p.php
Posted by: Sam | October 11, 2006 at 11:48 PM
This is why you are getting traffic. You are linked on an ad blog called Adrants, which ad junkies (like me) read every day. Cheers.
http://www.adrants.com/2006/10/ketel-one-deprecates-clientele-one-full-p.php
Posted by: Sam | October 11, 2006 at 11:49 PM
Simply put - Advertising graduates are being taught that a call to action is unnecessary. You see an ad and you can use Google to search for it from you phone or computer. The lack of a call to action in the Ketel One ads is the call to action. First time I saw this ad campaign had no idea what Ketel One was. I had to look it up on line. I thought the ads were so ingenious that if I drank vodka I would have switch to Ketel One.
Signed,
Graduate Student in Advertising
Posted by: Katharine | September 28, 2009 at 01:27 PM
Hi Graduate Student in Advertising,
Glad you liked the ads. The post is almost 3 years old. A lot has changed in advertising during that time. Thanks for your comment,
Eric
Posted by: PardonMyFrench | September 28, 2009 at 05:34 PM