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This is why you are getting traffic. You are linked on an ad blog called Adrants, which ad junkies (like me) read every day. Cheers.

http://www.adrants.com/2006/10/ketel-one-deprecates-clientele-one-full-p.php

This is why you are getting traffic. You are linked on an ad blog called Adrants, which ad junkies (like me) read every day. Cheers.

http://www.adrants.com/2006/10/ketel-one-deprecates-clientele-one-full-p.php

Simply put - Advertising graduates are being taught that a call to action is unnecessary. You see an ad and you can use Google to search for it from you phone or computer. The lack of a call to action in the Ketel One ads is the call to action. First time I saw this ad campaign had no idea what Ketel One was. I had to look it up on line. I thought the ads were so ingenious that if I drank vodka I would have switch to Ketel One.

Signed,
Graduate Student in Advertising

Hi Graduate Student in Advertising,

Glad you liked the ads. The post is almost 3 years old. A lot has changed in advertising during that time. Thanks for your comment,

Eric

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