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Hey Eric!

I don't want to weigh in on whether or not Steve Rubel's been discredited by the Wal-Mart situation, but I think you and your readers would enjoy reading a piece I wrote earlier this week on three of Wal-Mart's recent online marketing flubs (including the so-called 'flog') and whether they could have a broader impact on the company and its brand:

Will Recent Online Flubs Hurt Wal-Mart's Brand?

Kate Kaye

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