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All good points, Eric. We at RKG are big fans of the 'long tail' of the search distribution. We're current managing many tens of millions of active ads for our various retail clients. While no savvy search marketer would only run a few terms, a well-developed extensive political keyword campaign would certainly include the candidate's name itself (for both pro- and con- advertising efforts). So while the candidate's name alone doesn't constitute a robust campaign, the absence of advertising on a candidate name can be used a proxy measure campaign advertising (or non-advertising).
Cheers --



Thanks again for the comments.


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  • Eric Is AdWords Qualified