While playing a little bit in MySpace today for the article I wrote earlier, I found t
his cleavage laced ad from True.com. It is a Flash ad that has a scantily clad young woman with her cleavage very much exposed in a mock video chat banner. Now, before I chest down errr I mean head down the art of using boobs in online ads path, let me point out some of the awesome points of this ad unit.
- Great use of flash for streaming the video
- Love the use faux functionality use of the video chat function
- The faux functionality makes you believe that there is some hot busty chick waiting to chat with an old man like me
- The chatting looks real and of course you have to love the IM names
- Finally the click over (purely for writing this post :-) believe me when I tell you my wife Mary reads my posts everyday), took me to an awesome landing page with another woman in a thong who was just waiting to chat with me. All I had to do was fill out an online dating profile for True.com
Of course, I didn't fill out the form, but was very impressed with the cleavage play that True.com was making. I'm sure with an ad like that placed in MySpace they are getting a ton of traffic and clicks because that's what happens when you hang boobs in front of 
men while they are online.
The proof is in the boobing when you use ads like that, especially ones where you think the woman is trying to unzip her shirt. Sure the ads are attention grabbing, but unless you are getting conversion rates near 10% from the click, True.com will find out one of the internet truths, use cleavage sparingly and make sure you track the back-end conversions. Finally, watch the frequency of these ads, because I bet they can start to become very annoying with over use...
PardonMyFrench,
Eric
I agree. I have been thinking about using these types of ads on my site. I've been to a couple that use them...but it just strikes me as annoying hearing these voices while you're on the page.
Posted by: BustynHot | April 15, 2008 at 09:41 PM