« FCC and Jay Rockefeller Want To Control Your TV Remote | Main | See I Told You, Apple Will Look Great with iPhone while AT&T Will Take A Beating »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Misery. I once spent 5.5 hours on the tarmac in St.Louis. They lied and herded us on onto the flight when they new bad weather had closed the inbound traffic to our destination airport.

On an unrelated topic, did you read this: http://www.mediabuyerplanner.com/2007/06/13/higher-conversion-rates-when-ads-viewed-across-multiple-sites/

Is this surprising to you or not. I remember reading you say the high overlap would be a factor in excluding a publisher.

Tom,

I was a little surprised, but my data points may be a little dated. I'll still stick by my premise after reviewing the report until I see my own data in action. The two charts showed that when you have multiple placements your conversion goes up a lot more than across multiple sites. So, I'd use a combination of my rule which says eliminate high duplication sites and then within the left over sites, go as deep as possible.

Thanks for the question.

Eric

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Subscribe

* indicates required

Stuff

  • Eric Is AdWords Qualified