The NY Times reported on an analysis of online banner ads that shows that they are effective even when someone doesn't click on them. In the article called Click if You Read This Column, reports that "All ads had the same level of impact in the unconscious explicit memory, however, whether or not they’d been clicked,” Andrew Schrock writes in Technology Review."
Woot, that's good news but already confirms what you long time readers know which is that you have to track latency on your conversions. Whether that latency is brokerage accounts, telecommunication winbacks, or political donations you need to track them. Now the study referenced in the NY Times article just proves my point and strategy that I've been using for 9 years. For a walk down memory lane, check out my post Latency What Is It Good For?
PardonMyFrench,
Eric
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